I'm Nical, founder and creative director of The Sociallite. I help brands in Puerto Rico show up on social media with content that looks as good as it performs.
Fashion is part of who I am: the outfits, the styling, the details. It lives in my work as an eye, not a distraction. The focus is always marketing: what the content is for, who it speaks to, and what it makes happen.
Today I create UGC and collaboration content for businesses, film event recaps, run social media for clients on retainer, and teach new creators through my workshop, Tu Primer Reel.